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19: Celebrating Centenarians with a Fun Campaign from A&W

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Manage episode 432971298 series 3525420
Kandungan disediakan oleh Audioboom. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Audioboom atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Known for its root beer, A&W Restaurants is one of the oldest fast-food franchises in the United States and celebrated its 105th anniversary this year. To go along with this milestone, they’re offering free root beer floats for life for people at least 100 years old. Jonathon Spalding, a Creative Director at Cornett, and his team created hilarious and creative social videos and static ads featuring centenarians enjoying root beer floats and not acting their age.
Jonathon joins Camden on today’s episode of Brands & Campaigns to talk about the genesis of this idea, the pitch process with A&W, and the production aspect of the campaign. The conversation then shifts to a conversation about the benefits of running earned media campaigns like this one and how this campaign in particular was successful.
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
  continue reading

24 episod

Artwork
iconKongsi
 
Manage episode 432971298 series 3525420
Kandungan disediakan oleh Audioboom. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Audioboom atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Known for its root beer, A&W Restaurants is one of the oldest fast-food franchises in the United States and celebrated its 105th anniversary this year. To go along with this milestone, they’re offering free root beer floats for life for people at least 100 years old. Jonathon Spalding, a Creative Director at Cornett, and his team created hilarious and creative social videos and static ads featuring centenarians enjoying root beer floats and not acting their age.
Jonathon joins Camden on today’s episode of Brands & Campaigns to talk about the genesis of this idea, the pitch process with A&W, and the production aspect of the campaign. The conversation then shifts to a conversation about the benefits of running earned media campaigns like this one and how this campaign in particular was successful.
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
  continue reading

24 episod

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