Petty Branding: What It Is and How It Impacts Your Leadership

Branding Room Only with Paula T. Edgar

Have you ever had to deal with a petty leader in your organization? I’ve discussed brand boosters and bruisers on the show before, and pettiness definitely falls into the bruiser category. However, reflecting on an encounter I had years ago has inspired me to branch off the topic of petty branding into a three-part mini-pod series to help you build a stronger, more impactful brand.

In this first episode of the series on the Branding Room Only podcast, you’ll hear how the word ‘petty’ is officially defined and learn the acronym I created for it. I’ll also give a brief introduction to my story of dealing with a petty leader and reveal a few ways in which pettiness as part of your brand impacts your leadership and organization.

00:21 - How Webster and The Urban Dictionary define petty and my acronym for it

2:18 - Brief introduction to my story dealing with a petty successor to a visionary leader

5:27 - Examples of the consequences of being petty in your branding

Mentioned In Petty Branding: What It Is and How It Impacts Your Leadership

Personal Branding Boosters and Bruisers: Attending Conferences

Personal Branding Bruisers: Paula’s Professional Pet Peeves

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [e-mail], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

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1. Petty Branding: What It Is and How It Impacts Your Leadership (00:00:00)

2. How Webster and The Urban Dictionary define petty and my acronym for it (00:01:10)

3. Brief introduction to my story dealing with a petty successor to a visionary leader (00:03:07)

4. Examples of the consequences of being petty in your branding (00:06:16)