39. Creating Captivating Moments of Connection with G'day Frank

Branding Deep Dive with Ahmed Cheema

Reagan ‘Frank’ Mackrill is a Brand Identity Designer from Sydney, Australia. His branding consultancy G’day Frank works with clients around the world to develop their brand identity and brand experiences. Specifically working with those in tech, health & wellness, as well as home & living industries. He’s a husband, father of 2 kids, Star Wars fanboy, podcaster and is a designer with 15 years of experience.

In this episode we dive deep into the definition of branding, demographics and psychographics, running a business, and much much more.

Key Lessons:

1. Take the time to understand both the demographics and psychographics of your target audience. This will help with making sure you’re positioning your product or service in a way that actually serves the target audience’s wants and needs.
2. There’s always going to be people that don’t value branding; don't let that get to you. Everybody still benefits from branding, subconsciously or not

WEBSITE:

gdayfrank.com

SOCIALS:

Instagram: @gdayfrank / https://www.instagram.com/gdayfrank

LINKEDIN:

Reagan Mackrill / https://www.linkedin.com/in/reaganmackrill/