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Jenni Romaniuk | Unpacking Brand Health | E43
Manage episode 362710394 series 2791175
Kandungan disediakan oleh Hernán Braberman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Hernán Braberman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.
Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.
She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health.
In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets.
Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards.
Resources:
- Jenni Romaniuk
- Jenni Romaniuk LinkedIn
- Better Brand Health: Measures and Metrics for a How Brands Grow World
- Building Distinctive Brand Assets
- How Brands Grow: Part 2
- Ehrenberg-Bass Institute
- Ehrenberg-Bass Institute Twitter
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
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