EP35: Why Personal Branding is the Secret to Building a Company Brand

Branded by Amelia Sordell

This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands.
In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content.
There's also a little Q&A session at the end as well where I answer some of the most frequently asked questions I receive daily!
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Timestamps
(00:00) - In this episode...
(03:50) - Why should your employees build their personal brands?
(16:22) - How can personal and company branding work together?
(34:51) - The company that has perfected personal branding
(39:17) - How to build your team's personal brand and optimise your entire marketing strategy.
(42:39) - How I create a week's worth of content in a single hour.
(44:50) - Do your ideas need to be unique to build a personal brand?
(46:25) - What is the best social media platform?
(47:27) - What should you post on LinkedIn?
(48:28) - What is my favourite platform?
(49:34) - How to convince your CEO to build their personal brand?
(50:45) - A step-by-step process on how to get your first speaking gig.
(56:30) - How to deal with troll/hateful comments online.
(57:52) - How long does it take to build a strong personal brand?

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YouTube - Amelia Sordell
X / Twitter - @AmeliaSordell