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The Wizard of Ads
Manage episode 378019698 series 3474630
Kandungan disediakan oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Marketers - if you haven't read Roy William's 3-book series, The Wizard of Ads, you're missing a real treat. Mark and Lorraine dive into three of his chapters with topics on: 1) finding your diamond, 2) the perspective of your ads, and 3) whether audience targeting is the holy grail. Learn more about the simple approach Roy takes to creating great advertising.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
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1. Intro (00:00:00)
2. Finding Your Diamond (00:04:44)
3. Home Movies - The Perspective of Your Ads (00:13:38)
4. To Target or Not to Target - That is the Question (00:18:45)
5. The Ultimate Opt-Out Button? (00:27:36)
6. Outro (00:31:51)
54 episod
Kongsi
