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Barbie. X. Brand Shorthand
Manage episode 373506102 series 3474630
Kandungan disediakan oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Lorraine goes off on a few topics including the Barbie movie and the move by Twitter to rebrand as X. It's no holds barred. Then Mark shares how he arrived at the podcast name of Brand Shorthand and why it makes so much sense given the line of work we find ourselves: advertising. Learn how your brand can reach the nirvana of a shorthand and what that really means.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
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1. Intro (00:00:00)
2. Barbie Movie (00:00:36)
3. Twitter to X (00:04:12)
4. How did Mark arrive at Brand Shorthand name? (00:13:34)
5. Outro (00:30:53)
54 episod
Kongsi
