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A Look Back on 50 Years of Advertising - Technology and Targeting
Manage episode 398201673 series 3474630
Kandungan disediakan oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Take a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.
Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
54 episod
Kongsi
