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"If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand
Manage episode 365915213 series 3317567
Kandungan disediakan oleh Matt Reno. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Reno atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.
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