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Kandungan disediakan oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard

59:54
 
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Manage episode 379156357 series 2820831
Kandungan disediakan oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006.

Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!

A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.

Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo!

Here are the Top 9 things you'll learn :

  1. Camilla didn't know much about running a product-based business, let alone a food business, before she started, and why this mattered.
  2. How Rude Health's earliest vision was always MASSIVE: to make healthy eating a celebration, not a sacrifice.
  3. How Camilla is obsessed asking the right questions to her shoppers, consumers and retail buyers, and learn how you can do this too.
  4. What the brand-design process for the Rude Health brand looked like, in detail.
  5. What the 'clothing' your brand wears says about it in terms of when and how to use it, and whether it's for you or not...
  6. Why Rude Health has chosen to play mainly in Grocery Retail and not Online
  7. How Rude health split their marketing budget now vs. 3 years ago
  8. The role of new product development in their business and how this has changed over time
  9. How to recruit the right people for your business - is it skill, experience or mindset?

Could you #Payitforward?
If you enjoy this episode & it has helped you in some way, will you take 3 mins to leave a review on your podcast app?
This small gift from you has a big impact on me ... and on my business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
Click the Follow button beside Brand Growth Heroes on your podcast app

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme

Email Fiona for a 1-1 coaching session: fiona@fionafitzconsulting.com

See how Fiona can help you design and develop group-coaching programmes for your senior commercial and marketing teams: Fiona Fitz Consulting

  continue reading

73 episod

Artwork
iconKongsi
 
Manage episode 379156357 series 2820831
Kandungan disediakan oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006.

Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!

A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.

Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo!

Here are the Top 9 things you'll learn :

  1. Camilla didn't know much about running a product-based business, let alone a food business, before she started, and why this mattered.
  2. How Rude Health's earliest vision was always MASSIVE: to make healthy eating a celebration, not a sacrifice.
  3. How Camilla is obsessed asking the right questions to her shoppers, consumers and retail buyers, and learn how you can do this too.
  4. What the brand-design process for the Rude Health brand looked like, in detail.
  5. What the 'clothing' your brand wears says about it in terms of when and how to use it, and whether it's for you or not...
  6. Why Rude Health has chosen to play mainly in Grocery Retail and not Online
  7. How Rude health split their marketing budget now vs. 3 years ago
  8. The role of new product development in their business and how this has changed over time
  9. How to recruit the right people for your business - is it skill, experience or mindset?

Could you #Payitforward?
If you enjoy this episode & it has helped you in some way, will you take 3 mins to leave a review on your podcast app?
This small gift from you has a big impact on me ... and on my business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
Click the Follow button beside Brand Growth Heroes on your podcast app

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator Programme

Email Fiona for a 1-1 coaching session: fiona@fionafitzconsulting.com

See how Fiona can help you design and develop group-coaching programmes for your senior commercial and marketing teams: Fiona Fitz Consulting

  continue reading

73 episod

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