282: How to Build a Whiskey Empire with Truist Financial

Bourbon Lens

Jake sits down with Joseph Goode and Cody Matthews of Truist Financial to discuss the ways you can go about building your own liquid empire. There are many strategies that Truist deploys when helping a customer realize their dream of opening a distillery, creating a whiskey company, and procuring barrels. Sit back, grab a pen and paper, and pour up some bourbon and listen to the latest episode of the Bourbon Lens Podcast.

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Cheers,Scott and JakeBourbon Lens

About Truist Financial:

Truist Financial Corporation is a purpose-driven financial services company committed to inspire andbuild better lives and communities. With 275 years of combined BB&T and SunTrust history, Truistserves approximately 12 million households with leading market share in many high-growth marketsin the country. The company offers a wide range of services including retail, small business andcommercial banking; asset management; capital markets; commercial real estate; corporate andinstitutional banking; insurance; mortgage; payments; specialized lending and wealth management.Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S.Truist Bank, Member FDIC. Learn more at Truist.com.

About Our Guests:

Joseph Goode, Senior Vice President, is the Beverage Industry Manager at Truist, based in Atlanta,GA. Joe has covered the Beverage Industry for more than seventeen years. Prior to joining Truist,Joe spent time at Wells Fargo Bank and Bank of Montreal; also covering the Beverage Industry atboth institutions. Throughout his career, Joe has covered much of the US working directly withownership and management teams across all beverage sectors.

• Beer Distribution
• Wine & Spirit Distribution
• Manufacturers (Beer, Wine, Spirits, Carbonated Soft Drinks, Other Non-Alcoholic Beverages)
• Soft Drink Bottlers & Distributors
• Importers
• Brand Companies
• Blenders & Rectifiers
• Co-Manufacturers & Co-Packers

Cody Matthews is Senior Vice President, for Truist Financial Corporation. He oversees the Louisville market and is responsible for the coordination and promotion of Truist’s image within the market. Acting as chief integrator in the market for various functions including retail, wealth management, capital markets, insurance, investment banking, and commercial banking.

Since being named to this position in February 2020, Matthews has overseen commercial loan growth exceeding $310 million (108% growth) and commercial deposit growth of $279 million (70% growth). During his tenure, deposit market share for the Louisville MSA has grown $590 million (37% growth), taking 52bps of market share from competitors. Matthews was recognized as a Top Performer in 2023 with the CCB Performance Award. With more than 10 years of finance experience, he previously served as a CPA for BKD and Ernst and Young and owned his own financial planning practice with Northwestern Mutual.

Image Credit: Truist Financial Corporation