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How to Best Transform Your Book into a Marketing Machine - BM412
Manage episode 404970169 series 3014219
Kandungan disediakan oleh Susan Friedmann. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Susan Friedmann atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Is your book the beginning or the end of your entrepreneurial journey?
In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities.
She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.
Here's what stood out:
- Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.
- Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.
- Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.
For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.
Download Margie's "20 Ways to Generate Income with Your Signature Talk"
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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
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