Old Friends, New Insights: The Boagworld Comeback

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related.

Why Are We Back?

Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital landscape. But more importantly, Marcus realized that his knowledge was getting a bit rusty without our regular podcast discussions. So, in a way, this is a selfish endeavor to keep ourselves sharp!

But don't worry, we haven't been twiddling our thumbs for the past five years. We've grown and evolved along with the industry. While we used to focus on simple web design topics back in 2010, we've now expanded the show to cover areas like:

• User experience design
• Conversion optimization
• Digital marketing
• Leading digital teams
• Running agencies and freelance businesses

So whether you're a UX specialist, marketer, content guru, team lead, or agency owner, we've got something for you!

What's New in Usability Testing?

In this episode, we dove deep into the world of usability testing. We've come a long way from the days of traditional in-person testing (remember those?). Now, we're all about embracing a variety of tools and techniques to get valuable user insights.

Types of Testing We Love

• Unfacilitated Testing: We're big fans of tools like Maze for this. It's great for getting quick insights on whether users can complete tasks, but remember – it won't tell you why they're struggling.
• Surveys: Perfect for diagnosing problems and understanding user perceptions. We like to mix these with usability tasks for a well-rounded view.
• Top Task Analysis: Essential for nailing your information architecture. Tools like UserReports are great for this.
• Card Sorting and Tree Testing: Ideal for refining your site structure. We've been loving UX Metrics for these tasks lately.
• First Click and Five Second Tests: Great for quick insights on navigation and first impressions. Lyssna is our go-to tool for these.
• Heat Maps and Session Recordings: Microsoft Clarity is a fantastic (and free!) tool for this. It's amazing for spotting issues like dead clicks and rage clicks on live sites.
• A/B Testing: While it's gotten pricier since Google Optimize bit the dust, there are still some affordable options out there.

Cool Tools We're Loving

• Lyssna: Perfect for quick tests on mockups. Great for settling debates about design effectiveness.
• UX Metrics: Our favorite for card sorting and tree testing. User-friendly and budget-friendly – what's not to love?
• Attention Insight: This AI-powered tool predicts where users will look on your designs. It's like a spell-check for designers!

Must-Read Articles

We couldn't resist sharing some articles that have caught our eye recently:

• "Why I Can't Convince Executives to Invest in UX (And Neither Can You)" by Jared Spool: A classic that reminds us to speak the language of our stakeholders.
• An article on using AI to enhance user feedback analysis: Perfect for those drowning in card sorting data or survey responses.
• My very own article in Smashing Magazine about lightweight user research and testing: I break down how to fit user testing into any project, regardless of budget or timeline.

Join Our Community!

We've got a fantastic Slack community where we chat about all things digital (and occasionally just say good morning to each other). If you want to join the fun, head over to boagworld.com/slacking and sign up. Don't be shy – we promise we're a friendly bunch!

The Return of the Dad Joke

We couldn't possibly end the show without a classic dad joke. So, here goes:

Q: What's the stupidest animal in the jungle?
A: The polar bear!

(We know, we know. We'll work on improving our joke game for the next episode.)

And there you have it, folks! We're back, we're (slightly) wiser, and we're ready to dive into all things digital with you every two weeks. If you enjoyed the show, spread the word and help us rebuild our audience. We've missed you all, and we can't wait to chat again in two weeks!

Until then, keep designing, optimizing, and making the web a better place!

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