))
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon
Manage episode 382403711 series 3378346
Kandungan disediakan oleh Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases.
Key Takeaways:
- AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space.
- The biggest challenge with AMC is the disconnect between data producers and data users.
- AMC can provide valuable insights for measurement, attribution, and audience targeting.
- Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC.
- The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
63 episod
Kongsi
