The B’Old Intern Talks To Andy Lark, About How Most Marketers Struggle With Their Knowledge. #Bestofboth Podcast From The BOLD Intern podcast

#Bestofboth podcast from The bOLD Intern « »

The B’Old Intern talks to Andy Lark, about how most marketers struggle with their knowledge.

6 years ago 39:16

Kongsi

Kandungan disediakan oleh Vijay Solanki. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vijay Solanki atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

I take Andy back to his early days of hustle running cafes and selling computers through a career of corporate & start-up. He explain his framework for marketing; his sources of marketing knowledge and how to blend old world & new world marketing thinking. Andy is CEO of Lark Ventures, former CMO of CommBank and Xero. He has an approach to keeping his marketing knowledge fresh! Listen on.

12 episod

1
Measuring Purpose Series - former global divisional CEO from Unilever, Sean Gogarty (fresh edit) 31:58

6 years ago31:58

31:58

Sean Gogarty describes how Unilever see purpose; why conscious capitalism matters and how Purpose links to profit. He explains how to put purpose at the core of your business and how to measure it; including winners and sinners in the UK & USA using NPI (Net Purpose Impact) Score.

1
#bestofboth Sam Reid Co-Founder & MD Willie Smith organic cider talks to The b’OLD INtern #purpose 45:59

6 years ago45:59

45:59

Vijay & Sam were colleagues at Castrol HQ in the UK. Sam built a new premium product brand called Castrol Edge and built the partnership with Fast & Furious. He tells of his journey back to Australia and to Diageo before taking the leap and going back to his Tassie roots to set up Willie Smith. Sam’s pretty open about how the politics of corporate often hinder the best marketing & innovation. He shares his #bestofboth and there’s some pretty hard hitting comparisons between start up & corporate.…

1
Measuring Purpose Series: Giles Rhys Jones CMO at ///what3words explains their service & purpose 45:06

6 years ago45:06

45:06

///what3words feels like a human rights business as it gives addresses to everyone on the planet. It is used by the UN & emergency services to locate people quickly & accurately. Yet it also has a strong business model that delivers revenue for customers who need more efficient navigation. Mercedes Benz are now an investor and logistics companies save millions of $$$ every year. Yet the company was started with true purpose at the core.…

1
Global Linked In Expert Chris Reed shares his #bestofboth with The B’OLD INTERN 53:44

6 years ago53:44

53:44

Chris Reed started his career at a record shop, later moved to marketing at the Times before running an online sports portal. After setting up a partnership marketing practice he lept to Singapore. Over the last 10 years, he has built a prolific global Linked In marketing consultancy. And written 3 Amazon bestsellers. How did he navigate digital and classical marketing? Listen on.…

1
Jim Tonkin, global innovator & serial entrepreneur in food & beverage shares his story #bestofboth 1:03:33

6 years ago1:03:33

1:03:33

Jim has a foundation in the drinks industry through working in every function within his father’s drinks business. Yet, it was on a beach in Hawaii where his entrepreneur & innovation journey takes off. He started to champion healthy drinks back in the 80s. This is his #bestofboth story. It’s long, meaty & full of diamonds!…

1
Measuring Purpose Series - ex-global VP Unilever, Simon Thong, shares advice on ‘how to do’ purpose 45:37

6 years ago45:37

45:37

Simon ran the Domestos and Cif/Jif brands globally. He explains how he did Purpose and we also discuss how you screw it up if your Brand narrative & character aren’t aligned. Ie., Pepsi, Gillette and even Axe. Simon also discusses how you get the CEO & CFO on board.

1
Measuring Purpose Series - The b-OLD INTERN talks to former Unilever Divisional CEO, Sean Gogarty 37:40

6 years ago37:40

37:40

Sean Gogarty describes the Unilever purpose evolution as well as topics like conscious capitalism, putting purpose at the heart of the business and the rigour of connecting purpose to profit

1
The B’Old Intern talks to Andy Lark, about how most marketers struggle with their knowledge. 39:16

6 years ago39:16

39:16

1
Measuring Purpose Series - Vijay chats with Susie Bayes from The Guardian and purpose doyenne. 25:04

6 years ago25:04

25:04

The B’Old Intern explores the meaning of Purpose with Susie Bayes. We look at the shift from CSR to corporate mainstream from Adidas to Unilever. We unpick how Purpose = Profit.

1
The Measuring Purpose Series from The B’Old Intern. Chat to Toffael Rashid about the Lifebuoy brand. 28:35

6 years ago28:35

28:35

Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.

1
Robyn Foyster CEO & founder of AR Tech Platform, Sweep tells her story from GMTV to Women’s Weekly. 39:40

6 years ago39:40

39:40

Robyn has always been passionate about storytelling, something she learnt after illiciting Anzac stories from her grandad. The passion for the story evolved as her editorial journey grew. From GMTV to Today newspaper to Women’s Weekly as editor. Her grasp of amplification has helped her in the digital world. She doesn’t need to worry about bleeds & typesetting any more.…

1
CEO of Futurebrand APAC Richard Curtis talks of always saying ‘yes’ & his disdain of brand guides 44:51

6 years ago44:51

44:51

Richard Curtis, CEO of Futurebrand APAC tells the story of Oxford Uni to media to brand identity. He talks of how digital has changed his world, his disdain for brand style guides and the fact that talent can come from anywhere.

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#Bestofboth podcast from The bOLD Intern « » The B’Old Intern talks to Andy Lark, about how most marketers struggle with their knowledge.