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27: Value Interview w/ Gabe Arnold :: The secret marketing ingredient that no one has told you about yet
Manage episode 259115732 series 2655356
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Gabe Arnold is the founder and Chief Pencil Sharpener at CopywriterToday.net, a subscription based article writing service. In his early 20s Gabe saw his construction business hit by the downturn in the real estate market to the tune of a $1 million bankruptcy.
Gabe always enjoyed the technical and marketing side of business and started building websites for clients as a freelancer. He noticed the content creation was always holding up the sites going live, and there was rarely any content being added after he’d finished the sites. He came up with the idea for a monthly subscription model to both resolve the pain point for his clients and generate recurring income for his business.
Gabe sums this up best saying, “Creating a subscription model business has turned out to be one of the best things I have ever invested my time in. It has lead me to grow from barely being able to provide for my family to for the first time in my life reaching a 6-figure income and the flexibility to truly work when I want to.
When the company started, Gabe hustled and wrote every single customer order himself for the first 2 months. Then he developed a recruitment system to find qualified writers and now manages a team of 50 remote workers.
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Links
Website: https://businessmarketingengine.com/
Gabe on Facebook: https://www.facebook.com/gabearnold
Gabe on LinkedIn: https://www.linkedin.com/in/gabearnold/
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