Pret A Manger: Bouncing Back From The Pandemic With Behavioral Science Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

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Kandungan disediakan oleh Consumer Behavior Lab. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Consumer Behavior Lab atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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Pret a Manger: bouncing back from the pandemic with behavioral science

1M ago 23:03

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh Consumer Behavior Lab. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Consumer Behavior Lab atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards

… continue reading

58 episod

#Business #Marketing #Consumer Behavior Lab

Artwork

Pret a Manger: bouncing back from the pandemic with behavioral science

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 1M ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh Consumer Behavior Lab. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Consumer Behavior Lab atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards

… continue reading

58 episod

#Business #Marketing #Consumer Behavior Lab

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