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How Halloween candy can teach marketers about choice, memory, and reward
Manage episode 516333942 series 3438351
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
94 episod
How Halloween candy can teach marketers about choice, memory, and reward
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 516333942 series 3438351
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
94 episod
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