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034 - Unilever’s Voice Marketing Play on Spotify
Manage episode 240510155 series 2534774
Not every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they're still important.
Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to access sponsored content or helpful information from a brand.
Click here for full show notes.
Spotify’s feature, which debuts today, will only work if the person listening has their microphone enabled, the company says. A listener saying “Play now” when prompted by a specific AXE audio commercial from Unilever will cause the streaming service to play a curated playlist from the brand (which come with commercials). Afterward, the mic is turned off, Spotify says. -AdAge, "Spotify debuts voice-enabled audio ads with Unilever"
Subscribe to this podcast:
NEW: 1-click to subscribe or play this podcast in your native podcast app!
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Hosted on Acast. See acast.com/privacy for more information.
78 episod
Manage episode 240510155 series 2534774
Not every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they're still important.
Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to access sponsored content or helpful information from a brand.
Click here for full show notes.
Spotify’s feature, which debuts today, will only work if the person listening has their microphone enabled, the company says. A listener saying “Play now” when prompted by a specific AXE audio commercial from Unilever will cause the streaming service to play a curated playlist from the brand (which come with commercials). Afterward, the mic is turned off, Spotify says. -AdAge, "Spotify debuts voice-enabled audio ads with Unilever"
Subscribe to this podcast:
NEW: 1-click to subscribe or play this podcast in your native podcast app!
or enter: bit.ly/playbm in your browser
Hosted on Acast. See acast.com/privacy for more information.
78 episod
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