Jen McFarland on Constructing Resilience in the World of Online Marketing

Because Business is Personal

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Get ready to redefine your marketing game with our remarkable guest, Jen McFarland. This episode takes you on a journey through the realm of marketing, blending it with the power of empathy and authenticity. Jen, championing the cause of entrepreneurs worldwide, shares her insightful approach and how consistent messaging can transform your relationship with customers, leading to a sales boom.
Busting the myth that a website alone can magically attract customers, we stress the crucial role of proactive promotion and distribution. Jen shares her robust framework for marketing, highlighting how understanding your audience is the key before venturing into technologies like sales funnels. We tackle the challenge of building resilience amidst criticism, an inevitable part of online content creation.
Towards the end, we delve into the significance of taking action and constantly promoting your business. Jen shares her wisdom on crafting a compelling Google business profile and how honesty can shape your marketing strategy. The episode concludes, exploring the profound intersection of empathy and business strategy. You'll walk away with an enriched perspective on marketing, so plug in your headphones and soak up all the insights!

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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1. Empathic Marketing (00:00:00)

2. The Framework for Effective Marketing (00:07:51)

3. Building Resilience in Online Content Creation (00:18:59)

4. The Importance of Knowing Your Customers (00:32:48)

5. Act, Embrace Failure for Pursuing Success (00:43:33)

6. Empathic Marketing and Business Strategy (00:49:35)