Innovating E-commerce with Savant Ecommerce Speakers: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch

Because Business is Personal

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In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce.

Key Points:
Introduction of Guests:

• • Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size.
  • Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing.
  • Marnie Rabinovitch Consky: Founder of Thigh Society, a company that creates slip shorts designed to prevent thigh chafing.
• Personal Insights:
  • Kayla Alexander: Shared her experience traveling to almost every continent thanks to basketball.
  • Nicole Murphy: Revealed her brief stint with motorcycle riding.
  • Marnie Rabinovitch Consky: Talked about her passion for shuffle dancing, which she picked up during the pandemic.
• Business Challenges and Innovations:
  • Marnie Rabinovitch Consky: Discussed overcoming skepticism from investors by believing in her product and addressing a widespread but underserved market need.
  • Kayla Alexander and Nicole Murphy: Explained how their personal struggles as tall women inspired the creation of Tall Size and the importance of listening to their community to evolve their business model.
  • Pop-up Shops: Tall Size’s innovative approach to offering in-person shopping experiences using QR codes to handle transactions, allowing them to manage logistics efficiently.
• Marketing and Technology:
  • Thigh Society: Leveraging paid social marketing and data analytics to understand customer needs and personalize communication.
  • Tall Size: Utilizing marketplace technology and creative solutions to offer a wide assortment without holding extensive inventory.
• Advice for Larger Brands:
  • Nicole Murphy: Emphasized the importance of renewed vision and scrappiness, encouraging large brands to look at problems from new angles and be open to unconventional solutions.
  • Marnie Rabinovitch Consky: Highlighted the need to clearly communicate the problem and solution to customers, suggesting that even large brands should adopt direct response marketing strategies to effectively reach their audience.

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