Sean Klunder: Standing Out with Law Firm Marketing

BE THAT LAWYER

In this episode, Steve Fretzin and Sean Klunder discuss:

• Why law firms tend to run behind other types of businesses in marketing.
• Understanding your SEO strategy.
• Individual lawyer marketing versus law firm marketing.
• Alignment and consistency in messaging in all areas of your firm.
• Watch out for fool’s gold to ensure you’re swimming in the blue ocean.

Key Takeaways:

• There is a difference between Marketing and marketing. Without a strategy, it is all just random acts of marketing.
• Sales patterns have changed over the last few years. People are taking themselves 60-70% through the sales cycle online digitally before ever contacting the law firm.
• Identify your unique differentiator. Use the three pillars to help identify that: what do you do, who do you help, and what makes you different.
• Be targeted to who you’re disseminating your message. Where are those targets digitally? Are you also there?

"It is really important to have that strategic focus before jumping directly into the tactical execution." — Sean Klunder

Email Steve at [e-mail] for a chance to audit one of his exclusive rainmaker round table groups in April!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

About Sean Klunder: Sean Klunder is a seasoned marketing transformation expert with a particular skill set in digital marketing. He combines his business strategy expertise with marketing transformation and execution to help law firms with explosive growth. Sean has worked with numerous law firms to develop business growth strategies, brand transformations, customized digital marketing strategies, implement the latest digital marketing initiatives, automate marketing using integrated technologies, and build reporting systems to illustrate ROI.

Prior to his fractional CMO role, Sean was Senior Vice President of Marketing and Product Management at Korn Ferry International. He was also Vice President of Marketing and Digital Development at World Book (a Berkshire Hathaway company), and Divisional Vice President at ETA/Cuisenaire. For 9 years Sean was also an Adjunct Professor of Digital Marketing at the Lake Forest Graduate School of Management where he developed his own curriculum and trained MBA candidates on strategically growing businesses through modernized digital marketing.

Because of Sean’s successes in helping law firms develop and implement customized marketing strategies, he developed a proven approach to help law firms strategically grow.

Connect with Sean Klunder:

Website: https://www.lawfirm-cmo.com/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/in/sklunder/

LinkedIn: https://www.linkedin.com/company/law-firm-fractional-cmos/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [e-mail]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.