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Apple apologises after iPad advert backlash | BBC News

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Manage episode 417559145 series 2642727
Kandungan disediakan oleh BBC News. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC News atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal of empowering and celebrating creatives, in a statement released to marketing publication Ad Age. The video was meant to demonstrate how creativity has been compressed into the latest iPad. But celebrities including Hugh Grant and Justine Bateman reacted with horror to the destruction shown in the advert. Subscribe here: http://bit.ly/1rbfUog For more news, analysis and features visit: www.bbc.com/news #Apple #Technology #BBCNews
  continue reading

3146 episod

Artwork
iconKongsi
 
Manage episode 417559145 series 2642727
Kandungan disediakan oleh BBC News. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC News atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal of empowering and celebrating creatives, in a statement released to marketing publication Ad Age. The video was meant to demonstrate how creativity has been compressed into the latest iPad. But celebrities including Hugh Grant and Justine Bateman reacted with horror to the destruction shown in the advert. Subscribe here: http://bit.ly/1rbfUog For more news, analysis and features visit: www.bbc.com/news #Apple #Technology #BBCNews
  continue reading

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