#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

B2B Marketing with Dave Gerhardt

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.

Dave and Andrew also cover:

• The importance of first principles in B2B marketing
• How to structure and scale a marketing team
• How to differentiate in a crowded market

Timestamps

• (00:00) - - Intro to Andrew
• (07:50) - - From Startup Founder and CMO to Head of Marketing
• (13:25) - - Starting Out at Paddle
• (16:11) - - First Principles for Building Out Marketing
• (18:49) - - Positioning and Messaging in a Crowded Market
• (20:04) - - Leading a 30-Person Marketing Team at Paddle
• (25:48) - - The Key to Being an Effective Leader
• (28:17) - - Distributing and Prioritizing Tasks on the Marketing Team
• (33:44) - - Marketing Strategy at Paddle
• (35:25) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company?
• (38:57) - - AI in B2B Marketing
• (41:50) - - Closing Remarks

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