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Elevating Go-To Market With Thought Leadership With Robert Buday
Manage episode 365463725 series 2856084
Kandungan disediakan oleh Vijay Damojipurapu. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vijay Damojipurapu atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining Vijay Damojipurapu, the author of Competing on Thought Leadership discusses the overlap between a good go-to market program and a good thought leadership program. He explains how to build compelling business narratives through his argument structure and the nine elements of exceptional content. Robert also shares some of his best success stories that show the immense positive impact of thought leadership.
76 episod
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