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595 Phillip Swan - Mastering B2B Go-to-Market Strategies
Manage episode 419880101 series 3556418
Kandungan disediakan oleh Jim Rembach. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jim Rembach atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead.
In this podcast, you’ll learn:
• The importance of aligning sales and marketing for success.
• Techniques to enhance the customer journey and retention.
• Strategies for scalable go-to-market processes.
• Insights on addressing unmet and unconsidered customer needs.
• The role of continuous innovation in market strategies.
123 episod
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