How To Develop Commercial Discipline As A Service-led Business B2B Better podcast

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How to Develop Commercial Discipline as a Service-led Business

6M ago 35:50

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In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.

I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.

During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.

If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.

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Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

https://sopro.io/b2b-better/

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