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New Cadillac EV to enter the Australian market
Manage episode 444194254 series 2343952
Mike speaks with James Ward from Drive.com about Cadillac's entry into the Australian market with the all-electric Lyriq SUV, which will arrive by late 2024.
The Lyriq's pricing will be more affordable than expected, undercutting rivals like Mercedes-Benz, BMW, and Audi.
It will be sold through a "direct-to-customer" model, with buyers specifying their cars online and delivery through experience centers in Sydney and Melbourne.
Cadillac also plans to expand its showroom footprint in the future.
See omnystudio.com/listener for privacy information.
297 episod
Manage episode 444194254 series 2343952
Mike speaks with James Ward from Drive.com about Cadillac's entry into the Australian market with the all-electric Lyriq SUV, which will arrive by late 2024.
The Lyriq's pricing will be more affordable than expected, undercutting rivals like Mercedes-Benz, BMW, and Audi.
It will be sold through a "direct-to-customer" model, with buyers specifying their cars online and delivery through experience centers in Sydney and Melbourne.
Cadillac also plans to expand its showroom footprint in the future.
See omnystudio.com/listener for privacy information.
297 episod
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