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What customer want from brands today:
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"Genuine trusting relationship is the new brand currency."
Are you a brand manager who wants to know what consumers want from a brand today?
1. Different communications in traditional and digital
2. Consistency
3. three consistency according to McKinsey
Check Out the blog post here: https://www.foreignconnect.org/post/what-customer-want-from-brands-today
You can also see slideshow https://www.foreignconnect.org/socialmedia-marketing
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