Workstand: The future of SmartEtailing

Around the Workstand

We have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS.
Our new point-of-sale system is available on its own for in-store use and is also included in our existing e-commerce packages. This development addresses a gap in the market, where many shops either lack a point-of-sale system or are using outdated ones. Our goal is to provide a solution to these underserved businesses and contribute to their sustainability.
The transition from SmartEtailing to Workstand signifies our commitment to modernization and becoming the heart of the bike business. With over 25 years in operation, we have built a trusted reputation within the industry, and we are excited to bring this cutting-edge software to the market.
The development of our new features was a complex process, but we are confident that this system will enable bike shops to compete with larger retailers. By leveraging data and organizing information effectively, we have created a sleek and compelling system, offering tools for local merchants that rival industry giants like REI.
We are implementing a freemium business model, where our point of sale system is available with no monthly subscription fee, making it affordable for bike shops to upgrade and streamline their operations. Our purpose is to assist and support the industry's health and the success of independent bike shops.
We are dedicated to providing support to our customers through various channels, including a help center, live chat, email, and phone. We want to ensure that we earn your business and provide the help you need.
We will be sharing more information about the changes via email, social media, blog posts, and our weekly podcasts. We are in an exciting time at Workstand, finally able to deliver on what our customers have been asking for. We encourage everyone to request a demo and see what Workstand is about. Stay tuned for more updates, and we look forward to seeing you Around the Workstand.
Existing Workstand ecommerce merchants who'd like to learn more about our new point-of-sale features can schedule a demo here.
Not yet a Workstand client? Sch

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

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1. SmartEtailing transforms into a Workstand. (00:00:00)

2. Ryan explains the company's decision and goals. (00:01:20)

3. How data and integrations make life better for bike shops. (00:09:42)

4. Workstand will remain open to external POS systems that work for merchants. (00:16:47)

5. Empowering Underserved Market with $0 subscription fee. (00:18:47)

6. Still, no contracts for any of our services for bicycle retail merchants. (00:23:23)

7. Great support you're used to will extend to our new point of sale functionality. (00:24:07)

8. We want your feedback! Take a look at what we're doing. (00:25:40)

9. Ready? How to get started. (00:30:08)