Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration

Around the Workstand

There is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more!

• Fulfillment is included in all Professional subscriptions
• Holiday marketing - just a little preview for our conversation with Lauren, director of our Agency team https://marketing.smartetailing.net/articles/2023-premium-holiday-marketing-packages-pg256.htm
  • Complementary content in the library now - Holidays
  • October - gift guide
  • November - mid-month promotions kick off
  • December - holiday sale and/or last minute gifts
• Ride with GPS partnership @ridewithgpsdotcom #ridewithgps
  • https://workstand.com/ride-with-gps
  • to offer free personalized content directly on your website
  • Multiple page layouts to choose from that are great for custom engagement and SEO
• Blog published this morning to compliment the Ride with GPS content - https://blog.workstand.com/ride-with-gps
  • Leverage your website to create riding experiences for your customers
  • Great link destination for email and social - direct new bike buyers to etc
• Tech Tip: Whatever you call it - Supplier Fulfillment, Drop Shipping, Direct Ship, letting suppliers pick, pack, and ship orders for you is one of those ‘why didn’t I do this before’ pro tips. If you aren’t using it or aren’t using it with all of your available suppliers, step one is gaining approval from each supplier. Step one is the hardest because, after that, our Client Success Team will help you get things dialed. So, approval with suppliers, payment methods, shipping methods, and understanding the process with each supplier. Advanced move: PPC/Paid ads targeting products your supplier can fulfill for you.

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].
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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

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1. Introduction and Workstand Subscriptions with Supplier Fulfillment (00:00:00)

2. Premium and Complimentary Marketing Content for the Holiday Season (00:01:14)

3. Partnering with Ride with GPS for Retailer Content (00:02:47)

4. Tech Tip: Leveraging Supplier Fulfillment and Drop Shipping for Efficiency (00:04:41)