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Big Economic News and The Changing Face of B2B Marketing
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Kandungan disediakan oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Inflation fell in June for the first time since 2020. Good news! Retail imports continue to rise despite supply chain challenges. Good news! Manufacturing technology orders grew in May. Good news! The Fed Chairman said, “reducing policy restraint too late or too little could unduly weaken economic activity and employment."
Uh oh...
This week's busy slate of economic data paints a different picture, depending on how you look at it, and Kevin & Tom are here to give it all some perspective. Will the Fed cut rates as predicted in September, and what will the result be for wholesale distributors and manufacturers?
Meanwhile, B2B marketing and eComm continues to evolve at a rapid pace. 53% of B2B organizations now say shifting revenue from in-person to online sales is one of their top priorities. But this occurs in an environment where more customers are saying personalization and emotional sentiment are missing from B2B marketing.
How can the two reconcile?
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