AA166 - The Perils of "Just Build It": Why User Validation Matters

Arguing Agile

In this episode of the Arguing Agile podcast, Brian and Om discuss the risks of bypassing user validation and prototyping in favor of quickly building and releasing features. They explore the potential pitfalls, including lack of alignment with user needs, rework, low feature adoption, and damage to company reputation.
Learn why investing time upfront in user research, wireframes and staged rollouts can save major headaches later. Even if you think a feature is quick to build, validation is still critical.
0:00 Podcast Intro
0:17 Topic Intro: Just Build It!
1:33 The Main "Pro"
4:49 Reducing Risk
8:21 Lack of User Validation
11:29 Types of Companies
13:31 Rework
16:25 Validating Ideas
18:28 Intuition vs Evidence
20:19 Smaller Course Corrections
24:12 Low/No Feature Adoption
26:34 Stakeholder Alignment
32:22 Asking for Feedback
35:39 The Right Circumstances
38:03 Wrap-Up
AA166 - The Perils of "Just Build It": Why User Validation Matters
product development, user validation, prototyping, user research, agile development, product management, MVP, minimum viable product, user feedback, wireframes, product-market fit, feature adoption, technical debt, stakeholder alignment
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Bab

1. Podcast Intro (00:00:00)

2. Topic Intro (00:00:17)

3. The Main "Pros" (00:01:34)

4. Reducing Risk (00:04:50)

5. Opportunity Cost (00:07:25)

6. Lack of User Validation (00:08:22)

7. Types of Companies (00:11:30)

8. Rework (00:13:32)

9. Validating Ideas (00:16:26)

10. Intuition vs Evidence (00:18:29)

11. Smaller Course Corrections (00:20:20)

12. Low/No Feature Adoption (00:24:13)

13. Stakeholder Alignment (00:27:09)

14. Asking for Feedback (00:32:23)

15. The Right Circumstances (00:35:40)

16. Wrap-Up (00:38:04)