Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

Apptivate: App Marketing Explained

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing.

Questions Gokce answered in this episode:

• What types of gaming studios are using playable ads? And is there a distinction between the types of playables being used and the subcategories of the gaming studios?
• What makes a playable ad perform well, or not?
• How much should advertisers be iterating on their playable ads?
• Is there a difference between gaming studios and non-gaming studios when using these creative assets?
• What’s your viewpoint on the future of AI and creatives in mobile marketing?

Timestamp:

• 1:59 What does Playable Factory do
• 3:43 Who uses playable ads
• 6:12 What contributes to a well-performing playable ad
• 9:07 When to iterate on playables
• 10:40 Using playable ads for gaming apps vs non-gaming apps
• 13:01 The future of AI and creatives in mobile marketing

Quotes:

(3:45-4:00) “Mostly casual game publishers and hyper-casual game publishers are using playable ads, but for publishers that have more mid-core games or role-playing type of games, it’s a little bit harder to use them.”

(4:08-4:20) “The brands and apps running campaigns in SDK Networks are the ones mostly using playable ads because they are performing the best in those ad networks.”

Mentioned in this Episode:

• Gokce Oguz’s LinkedIn
• Playable Factory