Sociable - Ebove & Beyond

An Agency Story

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Company: Ebove & Beyond
Owners: Jennifer Myers-Ward
Year Started: 2003
Employees: 1-10 (Emerging)

Welcome to episode #62 of An Agency Story Podcast, hosted by Russel Dubree.
On this episode, we are joined by Jennifer Myers-Ward, the Founder and CEO of Ebove & Beyond, a boutique agency that focuses on retail space based out of Satellite Beach, Florida.
Jennifer's story is all about building strong personal connections. Here are some of the insights you'll find in this episode:
1. Building genuine relationships: Jennifer emphasizes the importance of building genuine relationships with clients. She believes in getting to know the client's business as well, if not better than they do. This approach helps create a strong bond and trust, leading to long-term partnerships.
2. Personalization is key: Jennifer highlights the significance of personalization in relationships, whether it's in business or personal life. Taking the time to understand individuals and their needs is the key to building successful relationships.
3. The power of referrals: Jennifer mentions that every employee she has hired came through a referral from someone she knows or keeps in touch with. This highlights the value of networking and MAINTAINING connections.
4. Balancing heavy lifting and relationships: While agency owners have many responsibilities, Jennifer advises against getting too caught up in the heavy lifting tasks. It's crucial to make time for developing and nurturing relationships with clients and industry professionals. Especially for agencies that rely on referrals.
5. Leveraging social media: Jennifer mentions the importance of utilizing social media platforms, such as LinkedIn, to connect with potential clients and industry contacts. She encourages agency owners not to be shy to explore their networks and reach out to people who may be valuable connections.
6. Continuous learning and adaptability: Jennifer mentions that she had to learn on the fly and adapt to the business side of things, such as return on ad spend and profit margins. This highlights the importance of being open to learning, staying updated with industry trends, and being adaptable in order to succeed in the dynamic world of agency ownership.
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