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Branding in GovCon
Manage episode 434518939 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
Learn more about your ad choices. Visit podcastchoices.com/adchoices
170 episod
Manage episode 434518939 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
Learn more about your ad choices. Visit podcastchoices.com/adchoices
170 episod
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