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[29] Turning conversations into content: The power of podcasting in life sciences
Manage episode 450047548 series 3568769
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Chris Conner, Host and Founder of Life Science Marketing Radio, joins Amend & Progress to talk about podcasting as a marketing strategy for life science companies.
The conversation covers:
- How to use conversation-based content to make scientific topics more relatable and interesting by highlighting different viewpoints
- How to integrate conversation-based content into a robust marketing strategy and use it as a catalyst for reaching and engaging a social media audience
- The value of developing thought leadership content in real time, where evolving perspectives and thought processes can take center stage over more rigid conversations
- The power of the enduring popularity of podcasts and their future potential
Key timestamps:
3:50 Guest background
5:00 Importance of thought leadership for life sciences organizations
7:32 The value of an interview
9:27 How to make the most out of your content
12:00 Taking the first step into audio content
14:42 The secret behind interviews
17:10 Action steps to break into the audio content space
You can watch this episode on Vodori's YouTube channel.
Follow Vodori on LinkedIn to ask questions about the episode and interact with the Amend & Progress team and guests.
To learn more about Vodori and our material review software built for life sciences, visit vodori.com.
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