EP 197 - Unlocking the Secrets of Buyer Psychology with Katelyn Bourgoin
Manage episode 434995634 series 3270746
We may be on a break after Summer School, but we are kinda not.
It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.
ABOUT OUR GUEST ♥️
Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognised as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.
Catch up with Katelyn on episode 115 - Listen here
EPISODE RESOURCES ✍️
Our Summer School - Access here
All-access pass - Click here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Launch your website with Hostinger
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
246 episod