Homecourt: Turning Home-care into Self-care w/ Sarah Jahnke

Allowlist

In this episode, Stef and Lauren sit down with Sarah Jahnke, co-founder of Homecourt. Co-founded by Courteney Cox, Homecourt is a category-defining D2C CPG brand on a mission to inspire transformation from house to home. Homecourt infuses luxury into the every day, approaching cleaning and home care from a distinctly beauty-industry perspective. Sarah shares her background in the beauty industry and how she transitioned from a career in management consulting to building a luxury home care brand. She discusses the consumer trend that drove the creation of Homecourt and the unique product portfolio and fragrances they offer.

Takeaways

• Homecare is the next category in beauty, with consumers viewing cleaning as an act of self-care.
• What it’s like to co-create with A-List Celebrity Courteney Cox
• Fragrance and skincare-grade ingredients are key differentiators in the home care market.
• The home care category is ripe for disruption and innovation, with potential for expansion into body care and laundry products.
• Working with a celebrity founder has advantages in terms of brand recognition and opening doors, but it also requires careful management of the founder's reputation.
• The future of home care includes more in-person activations, expansion into larger retail channels, and the elevation of the home as an important space in people's lives. Technical difficulties can occur during live conversations.

Connect with Sarah: https://www.linkedin.com/in/sarahjahnke/

Get Homecourt: https://homecourt.co/

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