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Host-Read Ads 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read
Manage episode 414599140 series 19374
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
4844 episod
Manage episode 414599140 series 19374
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
4844 episod
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