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Kandungan disediakan oleh Chris L. Davis: Marketing Automation Expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris L. Davis: Marketing Automation Expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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What Is MarTech?

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Manage episode 425918347 series 3537661
Kandungan disediakan oleh Chris L. Davis: Marketing Automation Expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris L. Davis: Marketing Automation Expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.
What You'll Learn:

  • 4:15 - How MarTech can be used as both an adjective and a noun
  • 9:07 - The differences between a digital marketer and a MarTech marketer
  • 11:30 - How MarTech relates to automation in marketing
  • 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
  • 15:20 - How is the increasing complexity of marketing technology affecting the industry?
  • 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
  • 19:30 - The relationship between technology and software in the context of MarTech

Resources:

  continue reading

201 episod

Artwork
iconKongsi
 
Manage episode 425918347 series 3537661
Kandungan disediakan oleh Chris L. Davis: Marketing Automation Expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chris L. Davis: Marketing Automation Expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Send us a text

Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.
What You'll Learn:

  • 4:15 - How MarTech can be used as both an adjective and a noun
  • 9:07 - The differences between a digital marketer and a MarTech marketer
  • 11:30 - How MarTech relates to automation in marketing
  • 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
  • 15:20 - How is the increasing complexity of marketing technology affecting the industry?
  • 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
  • 19:30 - The relationship between technology and software in the context of MarTech

Resources:

  continue reading

201 episod

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