Pergi ke luar talian dengan aplikasi Player FM !
Big C: Overcoming Legacy Systems for Online-Offline Retail Integration
Manage episode 440335813 series 3290695
Guest: Surachai Hirannitichai, EVP - Digital Technology & Transformation, Big C
In this episode, Khun Surachai Hirannitichai, EVP of Digital Technology at Big C, shared the company’s digital transformation journey on the AIBP B2B Growth Podcast. Big C is modernizing its retail systems by integrating legacy and new digital infrastructure, focusing on omnichannel capabilities. Key innovations include an AI-powered delivery model, enhancing truck utilization and last-mile efficiency, and using AI for demand forecasting and loss prevention. Big C is adapting to changing consumer behavior, catering to both online and offline shoppers, and planning to implement hyper-personalization and generative AI in future operations.
54 episod
Manage episode 440335813 series 3290695
Guest: Surachai Hirannitichai, EVP - Digital Technology & Transformation, Big C
In this episode, Khun Surachai Hirannitichai, EVP of Digital Technology at Big C, shared the company’s digital transformation journey on the AIBP B2B Growth Podcast. Big C is modernizing its retail systems by integrating legacy and new digital infrastructure, focusing on omnichannel capabilities. Key innovations include an AI-powered delivery model, enhancing truck utilization and last-mile efficiency, and using AI for demand forecasting and loss prevention. Big C is adapting to changing consumer behavior, catering to both online and offline shoppers, and planning to implement hyper-personalization and generative AI in future operations.
54 episod
Semua episod
×Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.