The China market today - insights and experiences with Susan Heffernan, China Expert

Ai Group Podcasts

What’s the China market really like? What’s it like to start a business in China? To be a supplier? To be a buyer? What’s the difference between an Italian craftsman and a Chinese worker? Are we ahead or behind the average Chinese worker in terms of technology use and adoption? In this episode, James chats with China expert Susan Heffernan about her decades of first-hand experience in the market, as a business owner and as a senior manager. It’s a fascinating chat with an insightful and fascinating business founder and manager. China is a critical market for Australia and it's growing every year. Official figures report China is already Australia's largest two-way trading partner, accounting for 27% of our overall global goods and services trade in 2023. And it keeps growing: The two-way trade with China increased by 9.2% last year and now totals $326.9 billion every year. So there's no doubt we as supply chain managers, as business improvement managers, as business development managers, even just as managers, need to be keenly interested and aware of China. This episode provides rare and fascinating insights into an important market for Australian businesses. Recommended!