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Creating an Authentic Brand Story - EP12

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Manage episode 320102456 series 2887045
Kandungan disediakan oleh Morton Brown Family Wealth. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Morton Brown Family Wealth atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.

In this episode we explore:

  • Defining your reputation as a brand and what makes you special
  • Creating a truthful narrative around the promise you make to clients, employees, and your community
  • Unearthing the uniqueness of your brand and how that feeds employee retention
  • Acknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them special
  • Embracing the intangible values in your company and workforce
  • Grounding your brand in simple storytelling and embracing your heritage and legacy story
  • Writing meaningful content grounded in a true understanding of your product

If employee retention is a top concern as a manager or business owner, this episode is for you.

Resources mentioned in this episode:


Connect with Dennis on LinkedIn or email dmorton@mortonbrownfw.com. To learn more about Dennis and his team, visit www.mortonbrownfw.com.

  continue reading

12 episod

Artwork
iconKongsi
 
Manage episode 320102456 series 2887045
Kandungan disediakan oleh Morton Brown Family Wealth. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Morton Brown Family Wealth atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.

In this episode we explore:

  • Defining your reputation as a brand and what makes you special
  • Creating a truthful narrative around the promise you make to clients, employees, and your community
  • Unearthing the uniqueness of your brand and how that feeds employee retention
  • Acknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them special
  • Embracing the intangible values in your company and workforce
  • Grounding your brand in simple storytelling and embracing your heritage and legacy story
  • Writing meaningful content grounded in a true understanding of your product

If employee retention is a top concern as a manager or business owner, this episode is for you.

Resources mentioned in this episode:


Connect with Dennis on LinkedIn or email dmorton@mortonbrownfw.com. To learn more about Dennis and his team, visit www.mortonbrownfw.com.

  continue reading

12 episod

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