Building a Creative Agency: Jeremy Schwartz on Authenticity, Innovation, and Industry Evolution

Agency Side

Jeremy Schwartz, co-founder and managing partner of Truth Collective, shares his journey in the creative agency world. He started as an account guy but was drawn to the creative department. Schwartz and his partners started Truth Collective, focusing on honesty and authenticity in their work. They built relationships with past clients and brought in expert talent when needed.
Some notable campaigns include working with LensCrafters and Luxottica on a millennial-focused campaign called See Good Daily and partnering with Fannie Mae on their Duty to Serve program. The conversation covers various topics related to running an advertising agency, including the importance of purpose and meaning in client work, the process of winning new business, pitching to potential clients, competing against other agencies, and the impact of technology on the industry.
The conversation also touches on the creation of a side project called Punkzels, which was a puzzle brand focused on punk music. The advice for aspiring agency owners is to embrace change and be flexible.

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1. Building a Creative Agency: Jeremy Schwartz on Authenticity, Innovation, and Industry Evolution (00:00:00)

2. Journey in the Creative Agency World (00:00:10)

3. Building a Creative Agency From Scratch (00:07:44)

4. Embracing Authenticity and Purpose in Business (00:13:24)

5. Adapting to Industry Changes (00:23:11)

6. Exploring Technology and Design Innovations (00:33:32)

7. New Product Launch Embracing Change (00:37:25)

8. Embracing Change in Business (00:43:47)