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Kandungan disediakan oleh Terry O'Reilly CBC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Terry O'Reilly CBC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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314 Brand Loyalty

 
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Manage episode 237096608 series 2518900
Kandungan disediakan oleh Terry O'Reilly CBC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Terry O'Reilly CBC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-06.mp3
  continue reading

70 episod

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314 Brand Loyalty

Age of Persuasion – CBC Podcasts

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Manage episode 237096608 series 2518900
Kandungan disediakan oleh Terry O'Reilly CBC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Terry O'Reilly CBC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-06.mp3
  continue reading

70 episod

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