Dayna Lucio on Combining General and Local SEO for the Best Possible Results

Adventures in Local Marketing

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?

We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.

What you will learn in this episode:

• Understanding the intricate relationship between SEO and local SEO
• The challenges faced by franchises in managing their online presence
• Common misconceptions about local SEO
• Why domain management and backlink strategies are outdated
• Why you should focus on a more integrated and strategic approach to local SEO
• The importance of tailoring strategies to specific regions and cultural contexts
• And much more!

About Claire Carlile (Host)

Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.

About Dayna Lucio (Guest)

Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.

Resources from this episode:

• Women in Tech SEO: https://www.womenintechseo.com/
• BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/
• Joy Hawkins: https://twitter.com/JoyanneHawkins
• Amanda Jordan: https://twitter.com/amandatjordan
• Lily Ray: https://twitter.com/lilyraynyc
• Delivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/
• AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/

About Adventures in Local Marketing

Adventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.