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Kandungan disediakan oleh AdTechGod, The AdTech God and The AdTech God. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh AdTechGod, The AdTech God and The AdTech God atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

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Manage episode 446343325 series 3510460
Kandungan disediakan oleh AdTechGod, The AdTech God and The AdTech God. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh AdTechGod, The AdTech God and The AdTech God atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

  • Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
  • Sabio aims to create a more inclusive media ecosystem for diverse audiences.
  • The company focuses on efficiency in reaching both general and diverse markets.
  • Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
  • Diverse audiences are seen as a growth opportunity for brands.
  • Aziz believes in eliminating biases in data to better represent consumers.
  • The future of advertising lies in understanding and representing diverse audiences.
  • Streaming TV is democratizing content and changing the advertising landscape.
  • Aziz encourages a fun and challenging work environment for his team.
  • The rise of content creators is reshaping how audiences consume media.

Chapters

  • 00:00 Introduction to Sabio and Aziz Rahimtoola
  • 01:47 The Journey from Traditional Media to Digital Advertising
  • 05:52 Building an Inclusive Media Ecosystem
  • 11:55 Cultural Resilience During COVID-19
  • 17:00 The Future of Advertising and Content Creation

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episod

Artwork
iconKongsi
 
Manage episode 446343325 series 3510460
Kandungan disediakan oleh AdTechGod, The AdTech God and The AdTech God. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh AdTechGod, The AdTech God and The AdTech God atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

  • Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
  • Sabio aims to create a more inclusive media ecosystem for diverse audiences.
  • The company focuses on efficiency in reaching both general and diverse markets.
  • Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
  • Diverse audiences are seen as a growth opportunity for brands.
  • Aziz believes in eliminating biases in data to better represent consumers.
  • The future of advertising lies in understanding and representing diverse audiences.
  • Streaming TV is democratizing content and changing the advertising landscape.
  • Aziz encourages a fun and challenging work environment for his team.
  • The rise of content creators is reshaping how audiences consume media.

Chapters

  • 00:00 Introduction to Sabio and Aziz Rahimtoola
  • 01:47 The Journey from Traditional Media to Digital Advertising
  • 05:52 Building an Inclusive Media Ecosystem
  • 11:55 Cultural Resilience During COVID-19
  • 17:00 The Future of Advertising and Content Creation

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

86 episod

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