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Kandungan disediakan oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Fender Music’s Evan Jones on growing an already iconic brand

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Manage episode 378077659 series 2823109
Kandungan disediakan oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

  continue reading

294 episod

Artwork
iconKongsi
 
Manage episode 378077659 series 2823109
Kandungan disediakan oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

  continue reading

294 episod

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