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The Secret to Building a Successful Brand Story
Manage episode 382201631 series 2812631
Kandungan disediakan oleh Jane Singer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jane Singer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
One of the biggest marketing tactics these days is to create a brand story.
But how do you do that when you are selling basics, commodities - or something you can’t even touch or feel, like services?
This week I’m joined by Chauncy Zalkin, an expert in building brand stories for companies ranging from fashion to SaaS software and real estate.
Even when it seems like there isn’t a story to be found, Chauncy is able ask to the right questions and uncover that perfect brand story you did know existed.
In this episode Chauncy will be discussing
- How to discover the story within your brand.
- Why the way a brand makes people feel is the key to customer retention.
- The importance of focus - especially in a crowded, noisy market.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Chauncy on LinkedIn: http://www.linkedin.com/in/chaunceyzalkin
Chauncy's Portfolio: http://www.slcontentstudio.com/
Visit A Seat at The Table's website at https://seat.fm
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